A lot of people say that it is impossible to set up a gym with limited capital. That is partly true for some, but if you continue to stick with this kind of mindset, you will not be able to start fulfilling your dreams. Here are some things or suggestions that you can consider when setting up your own fitness business.
- Work on building your network
Having limited capital may pose a hindrance in starting your actual gym business, but it does not mean that you have to give up on your dreams. While saving up money to buy that expensive gym equipment, you can still work on your client list. What you can do is to get certified as a fitness trainer and start getting regular clients at a more competitive rate.
You can also offer to facilitate group workout classes in parks or by renting a small space for the meantime. You can organise your business by installing a membership database software application on your laptop, so it will be easier for you to schedule one-on-one or group classes with your clients.
- Be creative with your equipment
If you are not still capable of buying equipment, then you can be creative enough to think of alternatives. Instead of buying treadmills you can replace it with jumping ropes, a punching bag, or you can use old tyres as an alternative to traditional cardio machines. It will not cost you much, but it is guaranteed to deliver the same results. Invest in free weights such as steel plates, dumbbells and other low-cost equipment that encourages people to use their body weight to burn more fat and target different muscle groups. You will be surprised to find out that a lot of clients do not care much about your gym equipment but what matters most to them is the quality of their workouts.
- Consider getting a business partner
When things are too tight to handle there is nothing wrong with asking for help from someone who shares the same passion and vision as you do. It is not a bad idea to split the start-up capital and future earnings. Look for someone that you can fully trust when it comes to money matters. Make sure to keep your lines of communication open to avoid conflict.
- You must be willing to make sacrifices
The first few months and years are the most crucial moments when running a business. You need to keep your overheads low to keep it running at all costs. It means that you should prepare yourself to do a lot of work instead of hiring a staff. Part of the job is for you to clean the pieces of equipment, wash the towels, mop and sanitise the area, and even spend nights in the gym.
You do not need to worry because this kind of setup is only temporary; maybe until such time that the business starts picking up. Having your gym may be quite challenging when you are just starting, but all your hard work and effort will eventually be worth it.