So how should businesses use SEO as a marketing strategy and how does SEO work? The primary purpose of applying SEO to the company’s website is to drive targeted traffic. Eye-tracking studies have found that searchers are finding related results, scanning left to right from the bottom to bottom results.
So, if your site’s organic listing ranking is near the top organic listings refer to web results listed on SEERP’s left side, this will likely increase the number of searchers coming to your site. A successful online marketing campaign usually involves SEO, but includes the use of paid advertising on search engines. Thus, you should consider SEO for your business.