These 4 Things could be affecting your Website Speed and Performance

These 4 Things could be affecting your Website Speed and Performance

Optimizing your website’s speed and performance may seem like a tricky business until you look at the benefits of doing it. Regardless of the kind of website you are running, getting your target audience to access it and read whatever information you have in there is the primary target.

That is not to mean that you have won by selling your website well in advertisements and on social media and are actually getting people interested in your product. A slow website can easily send first-time users away, increasing what is known as the bounce rate and heavily impacting your likeability to search engines. The double tragedy of losing potential customers and compromising your ranking on Google search results is nothing to sniff at, with the whole lot of your rivals probably on the internet as well selling their products.

Fortunately, optimizing your website is no rocket science and the services of a professional will not be all that necessary. All you need to do is establish the reason your website is not doing well and implementing solutions will prove child’s play. So, here is what is probably slowing down your site:

1.    Poor choice of a hosting service provider

If yours is a resource-intensive site, your web host has to meet the demand or you are going to have to deal with slow page load. You know the repercussions of that.

Sufferers of host-induced lags are usually those who rely on shared servers. Consider upgrading to a dedicated server such as the ones offered by for optimal performance and a better user experience.

2.    Too many external embedded media

Embedded media may heavily impact your website performance, and it is only wise that you minimize the amount of embedded videos and images per page on your website. The thing is, the external media have to load separately and will add codes to the page, significantly slowing it down.

3.    Unsuitable apps and browsers

Plugins such as Flash, besides being incompatible with a great deal of mobile devices, have been shown to massively affect a website’s load speed. Chrome doesn’t work well with certain plugins, some of which may be paramount to the functioning of your website. Consider testing the load speed of your website on different devices and browsers and make the required adjustments.

4.    Too many plugins and widgets

You may not realize it, but that widget or plugin that is promising you the most appealing features could be the reason your website is taking forever to load. The more widgets and plugins you install, the more work is required for webpages to load. What’s more, some plugins may conflict with other plugins, slowing your website even further.

Keep in mind that all plugins are not created equal. Ones that are no longer being updated not only slow down your website but also pose a major security risk to your data. Once in a while, scrutinize all your widgets and plugins to ensure you are not slowly killing your site.